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Face2Face: Using Facebook, Twitter, and Other Social Media Tools to Create Great Customer Connections

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Title: Face2Face: Using Facebook, Twitter, and Other Social Media Tools to Create Great Customer Connections

Author: King, David Lee

Publ. date Adobe PDF: 1 of Sept. 2012

Publ. date EPUB encr.: 1 of Sept. 2012

Publisher: Information Today, Inc.

File size: 001096 Kbytes

Language: English

Synopsis for "Face2Face: Using Facebook, Twitter, and Other Social Media Tools to Create Great Customer Connections"

Consumer-centric organizations know that social media can be used to engage with customers, leading to increased satisfaction and the acquisition of new customers through the power of viral marketing—yet relatively few firms are doing it well. With Face2Face, David Lee King (Designing the Digital Experience) presents a practical guide for any organization that aspires to create deep, direct, and rewarding relationships with patrons and prospects. Going far beyond Facebook and Twitter, King demonstrates how a range of Web 2.0 tools and techniques can be used to start and sustain conversations and humanize the organization in the eyes of those it seeks to serve. He suggests ways to connect with customers using photos and video, communities and networks, and specific tools such as blogs and location services. He uses real-world examples to illustrate the do's and don'ts of responding to criticism, and explains why and how listening, tone, human-centered site design, and measuring results are all critical components of any customer engagement strategy.

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In the category(ies):
-Business & Economics - General
-Business & Economics - General
By the same author(s):
King, David Lee

Territorial Restrictions

Please note, due to territorial restrictions this title is only available for purchase if you reside in one of the following country: CANADA, UNITED KINGDOM, UNITED STATES

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